Moodboard

Moodboards are basic design tools, created to communicate a persona’s interests, lifestyles and media consumption visually. It is developed through magazine cut outs to help illustrate the persona’s characteristics. This design creates an immediate and understandable reaction about the persona, without having to read through their details. Mood boards are effective design tools in providing great depth than words alone can provide.

“BBC Redesign – The glass wall.” Liam Delahunty. 2002. 16 Mar 2009 <http://www.liamdelahunty.com/tips/usability_bbc_redesign_the_glass_wall.php>

• Example - Johnny Smith's Moodboard