What is Interactive Design?

The term Interactive Design focuses on design for people, which is an experience of interaction and interactivity towards that creation, whether it is real or simulated. The effect of it however, is what is most important as it creates experiences between the audiences, such as feedback, control, creativity, productivity, communicative and adaptive. Interactive Design also, evaluates the user-behaviour providing knowledge and reaction to that design developing an interaction.

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Shedroff, Nathan “A Unified Field Theory of Design.” Nathan Shedroff’s World. 1994. 9 Mar 2009 <http://www.nathan.com/thoughts/unified/index.html>